Sunday, April 19, 2009

What is needed of a referral based job site.

In the previous post, we saw why many of the referral based job sites have not succeeded. In this post, let us see what a good referral based site needs to provide in order to be effective.

Mandatory:
  1. The ability for the company to inform its employees about job openings within the company
  2. A facility for the employees to forward the job opening to their friends
  3. Support for the candidates to apply for the job opening through a selected employee(referrer)
  4. The ability for the company to track which employee has referred which candidate, so that referral bonuses can be properly disbursed.
  5. The ability for the company to collect, aggregate and easily filter through all the candidate so as to be able to identify the right candidates.
  6. All other facilities of a job site, including the ability for companies to search for candidates, and for candidate, to be able to apply for a job directly.
Nice to have:
  1. A facility by which all members (of the site) can bring their network on line so as to enable themselves and their friends to find the right referrers.
  2. A site that is not just a job site (where people register only to look for a job) but is a comprehensive career related networking site that ensures that companies are also ready to have their employees registered (as their presence on the site helps in the referral process).
  3. An ability to find referrals through the network of friends' friends.
Rather straight forward and simple, don't you think? Well, this is all that is required to technology-enable the existing manual referral process. But with technology on our side, it would be very sad to if we were to just limit ourselves to duplicating a manual procedure.

In the next post, we shall look at how technology can be used to make the traditional referral process work even better.

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